iPhone 15 and 15 Pro Max will be more expensive
Kathmandu. Apple is going to increase the price of iPhone 15, the new series of iPhones that will be released in September. According to a report published in Bloomberg, the company is going to increase the price of the iPhone 15 Pro and Pro Max models to increase revenue.
According to Bloomberg, Apple aims to produce 85 million iPhone 15 units this year. While Apple produced 90 million units of the iPhone 14 released last year. Despite producing the same number of devices, it has been mentioned that the company is going to increase the price of Pro and Pro Max to increase the total income.
Apple is currently having problems with the production of display panels for the iPhone 15 Pro and Pro Max models. This also determines how many units will be produced when the iPhone 15 is released, according to Bloomberg. It was rumored that Apple will increase the production of iPhone 14 by 6 million more last year.
However, it was said that the company withdrew from producing the iPhone 14 after the demand for the iPhone decreased even during the holidays. According to a report published in IDC, smartphone shipments worldwide decreased by 3.2 percent until May 2023.
With the release of the iPhone 11 in 2019, the starting price of the iPhone Pro and Pro Max models has been $999 and $1,999, respectively. Although the price has not been released this time, it is said that the price will increase.